Category: Retail
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Optimising Retail Ranging: Ensuring a Seamless Range Flow with the Store
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Optimising Retail ranging, or the process of selecting and organising products to sell within a store, is a strategic element of retail success. Done well, it ensures that the right products are available to the right customers in the right locations. A well-executed range plan can boost sales, enhance customer…
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The Evolution of Grocery Shopping Habits: The Rise of Discounters and Own Brands
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In recent years, grocery shopping habits have undergone significant transformations, driven by economic pressures, technological advancements, and shifting consumer preferences. This article explores these changes, focusing on the impact of discount giants Aldi and Lidl on smaller supermarkets and the growing appeal of own-brand products over premium brands. Changing Shopping…
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The Power of Printed POS: Beyond Product Promotion
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In today’s digital age, it’s easy to overlook the value of traditional printed point-of-sale (POS) materials. While digital screens and online marketing have their place, printed POS offers unique advantages that can significantly impact your store’s profitability. 1. Attention-Grabbing Visuals: Printed POS materials, such as posters, banners, and shelf talkers,…